Company Profile


A brand that’s truly international

Gionee Communication Equipment Co. Ltd was founded on September 2002 by Liu Li Rong. It is a high tech enterprise that focuses on the R&D, production and sales of cellular mobile devices. In 2005, Gionee obtained the GSM and CDMA mobile phone production license.

Gioneeā€™s Headquarter currently employs over 1500 employees with the average demographic less than 30 years old. Our management team advocates for a scientific and standardized enterprise management mode, with a strong sense of innovation. The constant pursuit for professionalism and innovation is the foundation of sustainable development at Gionee.

R&D Centers are set up in Shenzhen, Shanghai, Hangzhou and other places. In 2006, the first phase of the project had a total investment of more than 1Billion RMB and covers an area of 500 acres of the Gionee Industrial Park. Production reached a capacity of 40 million units per year. Once the entire industrial park is completed and put into production, production capacity will reach 80 million units per year, making Gionee China’s largest mobile phone production site.

Gionee has 41 provincial general sales agents and 40 provincial service centers with over 500 franchised outlets. In 2007, we received the “Guangdong Province Famous Trademark” honorary title. In 2011, Gionee has an overall market share of 7.2%, and GSM market share of 11.2%. This puts Gionee in third place of the overall cellular market and first place in terms of its domestic market.

Since 2011, Gionee moved rapidly to expand its presence into India, Nigeria, Vietnam, Taiwan, Myanmar, Thailand, Philippines, and so on. Gionee products are currently selling in India, Bangladesh,Pakistan, Indonesia, Vietnam, Thailand, Philippines, Malaysia, Russia, Middle East and Africa, with exports reaching 1 million phones per month for oversea markets.

Gionee believes that products should be as unique as the people who use them. We define ourselves as a global provider of mobile and internet technology that is user friendly, stylish, and wallet friendly. In short, a brand that makes their life better.

Gionee adheres to the motto “integrity, teamwork, innovation”